Peoria, Ill. (WEEK) -- A social media trend is asking you to put a new meaning behind Black Friday Shopping.
#ShopBlackFriday is the trend encouraging you to check out the Black-Owned businesses in your town.
"There are a lot of goods and services that small businesses, especially, minority businesses have because of the unique flavor they bring to the table. The unique items they have that have come from their culture," said Denise Moore with Peoria's Black Business Alliance.
A study done by the Federal Reserve Bank of New York shows 41% of Black-Owned businesses nation-wide have collapsed from the Coronavirus pandemic.
Two fighting against that storyline, Josh and Bryan Cannon.
The brothers started 1Hundred Degrees in Peoria by selling clothing on social media.
Now they have a store front.
"First month has actually been very good. We had a customer at least once everyday. That's all I can ask for and I'm thankful for that," said co-owner, Josh Cannon.
The Cannon brothers are bringing fashion from the East and West Coast to the River city and hope COVID-19 won't slow them down.
"Not just myself but other small businesses. I support. I'll eat out if I have to. One sale a day for a small business means a lot," said Cannon.
1Hundred Degrees Fashion plans huge deals to encourage shoppers to stop in.
"Black-Owned Peoria features 21 Black-Owned businesses right here in the Heart of Illinois. They do specialize in hospitality and tourism. They're either restaurants, event planners, shops, massage therapist, a whole litany of Black-owned businesses that you can support," said MacKenzie Taylor with Discover Peoria.
It includes: Triple Dipples in Chillicothe, Popcorn Heaven in Peoria, just to name a few.
Some of these places have gift cards, which make good stocking stuffers.