(CNN) — Kohl’s is partnering up with gyms.
The plan is to make 10 of their stores smaller– and lease out the extra space to Planet Fitness.
The announcement came Tuesday. They’re hoping to open up the revamped locations this year. If things go well, the split could happen at even more stores.
Kohl’s CEO says this is just the latest effort to court customers. Last month, they partnered with WW — formerly Weight Watchers.
And last year, they teamed up with supermarket chain Aldi.
Like many brick-and-mortar stores, Kohl’s is facing pressure from Amazon and other online rivals, along with growing discount chains like TJ Maxx and Marshalls.
Small is the new big in retail. Other stores are making their stores smaller too– including Target, IKEA and Macy’s.